This was one of my first ever full branding projects and is still one of my favorites. I created the full brand for a coffee truck in Berkeley CA meant to showcase the adorable yellow truck and high-quality coffee brewed inside.
This was a very unique and challenging project as my client had many different complex ideas about what he was looking for but no clear direction for the end result. I worked with the client to find the correct target audience for his services and decide what visual elements would match his ideas to reach that audience.
For this logo the main focus was finding a way to connect Central Oregon (where the company is located) with roofing. We landed on the concept of having a structured roof line that resembled the Three Sisters Mountain Range that could function in a larger more complex logo as well as on its own as a broader branding element
This company is one of the oldest moving companies in Portland and with their new logo they wanted to highlight the exprience they had in the field. We decided to refresh of one of their original logos from the mid 1900s.
White's Restaurant has a very unique store front which was the main jumping off point for the logo. The unique colors of the building make it easy to spot and we wanted to make sure that was shown off with their new logo.